There are less than 40 days left, and 2020 is about to end. This year is a test for everyone, but with the efforts of the whole country, the epidemic situation has been effectively controlled, and the life of the Chinese people has returned to the atmosphere of fireworks.
This year, the practitioners in the lubricant industry also faced many challenges and increased pressure. The effective methods of conference marketing and market commandos in the past few years seem to have lost their original power and function in a flash. Even if they have, the effect is not as good as before. The whole industry, whether it is dumping at low prices or watching step by step, reveals a lack of short-term direction. But in general, the cake of lubricating oil is still attracting colleagues in the industry to spread their blood and explore ways to expand market share.
The traditional lubricating oil market cannot be separated from the traditional channel model. The most effective and efficient way is to move the channel to the county-level market. Even so, there are four roles: manufacturer, dealer, repair shop and owner. Although some manufacturers are taking the e-commerce route and directly connect with the owner in a straight line, the particularity of the industry determines that oil maintenance cannot be separated from the store. If the manufacturer moves the cheese in the store, The stores will also have ways to deal with e-commerce, which leads to the failure of the road of domestic brand e-commerce of lubricating oil.
Despite all difficulties and risks, as a lubricant brand with rapid development in the industry, Galont must always innovate and withstand all the tests of the end store and the owner's end to the brand. In order to further explore the pain points and needs of stores and car owners, and also at the time of Galont's traditional annual grand meeting in December, the company decided to organize the existing provincial and regional leaders to gather in Wuhan and hold the preparatory meeting for the annual great benefit event, and take this opportunity to pass on the new tools and thinking methods that the company has worked hard to create for several months, and hope that all provincial and regional leaders can be as powerful as a tiger, Continuously expand the market share of its own region.
On November 23, Chairman Du, General Manager Du Hao and Sales Director Zhou Gang of the company, together with the heads of all provinces and regions, continued to expand their way of thinking through a one-day brainstorming, open their horizons, and let everyone see more infinite possibilities. The solution to the problem may not necessarily be within the circle, but to integrate resources, cooperate in different industries, and achieve a win-win situation in many ways.
At the meeting, Du Dong stressed that the purpose of the company's multi-industry cooperation and the latest tool built with heavy money is to solve the problem of the two terminals, but the solution to the problem is to grasp the different demand points of the two terminals, rather than simply reduce the price and make profits. If the price is low, the market will be good, and the industry will not achieve so many brands. Next, the sales director Zhou Gang carried out a case analysis to everyone, from the shallow to the deep, with a sharp contrast, which opened everyone's eyes. Next, the heads of all provinces and regions should do a good job of service and communication between different industries in the central libraries, bring new impetus to the entire aftermarket, and make Galont's partners achieve business success.
After the meeting, the heads of all provinces and autonomous regions signed the latest letter of responsibility, went to the front line with the latest way of thinking, and did a good job in the service of the two terminals, which opened the prelude of the annual Internet giant benefit activity with the theme of "change beyond growth". Here, we wish all car owners and partners full harvest and prosperous business. Galont brand will work with you to achieve a win-win situation.
ADD:19/F, Block A, Fuma Building, Wangjing Guangshun North Street, Chaoyang District, Beijing
TEL:010-64759798
E-mail:galont@163.com
ADD:19/F, Block A, Fuma Building, Wangjing Guangshun North Street, Chaoyang District, Beijing
TEL:010-64759798
E-MAIL:galont@163.com